Cantina Palmeri al Vini d'Italia Tour 2013 - Zurich

by / Monday, 25 November 2013 / Published in Azienda
Gambero Rosso - Vini d'Italia Tour 2013 - Zurich Gambero Rosso - Vini d'Italia Tour 2013 - Zurich
gambero rosso

The wine world is changing. Italian wineries are rethinking their strategies on the international market so the way Gambero Rosso works must keep pace – its  publication and communication resources are shifting gear. Around the globe, consumption and life styles have moved towards a greater affinity between labels and consumers.

Today's wine shopper is alert to quality and to ratings in the Guida Vini d'Italia, but wants lightness and flexibility. So the Gambero, inherently sensitive to market trends, has developed another type of event, something agile and friendly, limited for now to European markets where the international business of Italian wine is concentrated (Germany and Switzerland, for example). This is the philosophy behind the Vini d'Italia 

Tour, open to all wineries (and their wines) selected by the Guida Vini d'Italia del Gambero Rosso 2013. This tour, then is for smart wines, high quality labels - as witnessed by their scores in the wine guide - that sell at intelligent prices. Green wines also merit special attention, that is, those produced by estates that are careful about sustainability issues in agriculture.

foto zurigo g.rosso smallAfter Zurich, Warsaw and Copenhagen
the next steps will 
Paris, Munich, Saint Petersburg..

Cantina Palmeri participant 
at Vini d'Italia Tour 2013